Yellowcog is proud to have become a member of the Motorsport Industry Association (MIA). It is important to us when joining an organisation to know that they are influencers and will add genuine value to our business and brand; the MIA have real-world reach in motorsport and go beyond into other industries.

We are exploring a niche in motorsport; adding to driver safety and creating a culture where driver welfare is an integral part of the racing package. We know this goes hand-in-hand with winning (and winning more) but it is still a complex message to get over.

Having introductions to business leaders allows us to explain our products in our own words and demonstrate how they can benefit potential partners and customers.

Before making our decision to join the MIA, we had already spent a lot of time with them over the last year. Their dedication to bringing people together had already enabled us to build new relationships and extend our reach to new customers. We have been impressed by their professionalism, insight and accessibility and this was a key factor in our decision. Add to this the tight ties to UKTI and CBI and joining became a necessity.

To understand more about what the MIA has already done for us then read our earlier post on the Business Development Trip to the USA. For a UK company to be able to go and meet so many of the world’s top teams and influencers and to have this all packed into two weeks was invaluable. This trip was a watershed moment for yellowcog. We met with people at the top of the industry and have since been able to expand our contacts and business in the US. Many more people “over there” now know about us.

Too many groups live in an on-line vacuum; only discussing opinions amongst themselves. Conversely there are many events where people from motorsport and beyond get to meet and build business and this is the space that the MIA occupy: face-to-face introductions, worthwhile discussions, valuable relationships. Motorsport is a highly competitive sector and having the expertise of the MIA is important in competing for business.

Yellowcog has come into motorsport from the medical direction and started designing motorsport specific products some years ago. The challenges in designing for motorsport are numerous and we feel we’ve more than met those challenges. As a result, we’ve ended up with a product that can now be used by a wide range of customers almost anywhere.

2015 has been a great year for us and we’re delighted to be rounding it off with our trip the Performance Racing Industry Trade Show (PRI) from 10th to 12th December. We will have a presence at the MIA stand throughout the show and are looking forward to meeting some more of our contacts and customers in person. If you are interested in talking to us, just drop by booth 4033 or give us a call.